Email address status
There are four different email statuses in the system. The background of the email address indicates which status it is in currently.
Active
No background. This email address has signed up for your newsletter, meaning you are allowed to send them mass and custom emails as well.
Not Subscribed
Gray background. This email address hasn’t yet signed up for your newsletter so you are only allowed to send them custom emails. You can also send them an email activation link manually to subscribe them. These email addresses can come from import or form fill-outs.
Unsubscribed
Black background. Used to be subscribed to your newsletter but decided to unsubscribe. This happens by clicking on the unsubscribe link in mass emails sent by you. Unsubscribing can also be done manually by you.
Not working
Red background. Depending on why the sent email bounced back, after between 1 and 10 unsuccessful delivery attempts the address is indicated as not working.
- If the provider indicates that the email address does not exist, the not working status is displayed after the first attempt.
- If there is a temporary error, there will be multiple delivery attempts.